FEMINA MIDDLE-EAST: Let’s Go Chic

Founded by French-born Emma Di Rito and Alex Bouvy, the idea for ‘So Chic’ was born two years ago from their shared love of stylish effortless fashion. Since inception, this unique preloved fashion pop-up concept has grown to house exclusive private sales five times a year. Carrying the largest selection of fashion treasures from the most stylish wardrobes in the

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THE NATIONAL: Shop Parisian fashion at the So Chic pop-up next Tuesday

“Hafsa Lodi   |   March 9, 2016 UAE-based preloved designer pop-up shopping concept, So Chic, is holding its next pop-up on Tuesday, March 15. Every three months, founders Emma and Alex host an event where shoppers can browse through preloved items from luxury brands like Hermes, Christian Louboutin, Givenchy and Isabel Marant, to name a few. They hesitate to call the pieces “second-hand,” as

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TIMEOUT MAGAZINE: Parlez-vous français?

“Devour racks of pre-loved items at So Chic’s pop-up boutique Minimalist, effortless, sensible: these words come to mind when you think of a Parisian wardrobe. When berets and nautical prints aren’t the narratives, it’s all about the “je ne sais quoi” of the stylish French Woman.”

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