Privacy Policy


At So Chic UAE, we are committed to maintaining the trust and confidence of our clients.

1) Our privacy policy describes the ways in which we collect, store, use and protect your personal information and it is important for you to review this privacy policy.

By “personal information” we mean any information that can be associated with a specific person and can be used to identify that person, such as name, title, phone number, email address, or postal address.

2) We do not consider anonymized information to constitute personal information as it cannot be used to identify a specific person.

3) By providing us with your personal information you expressly consent to us processing your personal information in accordance with the terms of our privacy policy.

3) We may amend our privacy policy at any time by posting a revised version on the website. The revised version will be effective at the time we post it and, following such posting, your continued use of the website and our services will constitute your express consent to us continuing to process your personal information in accordance with the terms of our revised privacy policy.

4) We last amended our privacy policy on 30 May 2018 and we would encourage you to check the Website regularly for the announcement of any amendments to our privacy policy.

Our privacy policy covers the following topics:
1. Our collection of your personal information
2. Our use of your personal information
3. Accessing, reviewing and amending your personal information
4. Third party website links
5. Cookies
6. No spam emails
7. Protecting your personal information
8. How you can contact us about privacy questions



1.1) In general, you can browse the So Chic UAE website without giving us any personal information. We use several products to analyze traffic to our website in order to understand our visitor’s needs and to continually improve our website for them, such as Google Analytics. We collect only anonymous, aggregate statistics.

1.2) There are some services on our website that require you to be registered. For example, to receive our newsletter or purchase products from our e-shop. As part of the registration process, we collect your personal information such as your name, shipping address, email address and telephone number.

1.3) All financial information entered when ordering on our website, such as your credit card and/or bank account details, are processed directly to our secured payment gateway, Paytabs. All credit/debit card details will NOT be stored in our database or servers.

1.4) We will collect transactional information based on your activities using the website (such as buying), This transactional information is used solely in relation to the transactions you undertake on the website and for no other reasons.

1.5) We will also collect personal information when you make a selection with us (to create your seller account) and/or when you make an in-store purchase or during an event (to receive our newsletter).

Finally, we may collect additional information from or about you in other ways not specifically described here. For example, we may collect information related to your contact with our team. We may also collect feedback ratings and other comments relating to your use of the website.

Where we aggregate personal information for statistical purposes, such aggregated personal information shall be anonymized.



2.1) We use this information to send you newsletters if you’ve opted-in to receive them, to fulfil orders from our e-shop, or to follow-up with you regarding your seller account.

2.2) We only use your personal information to provide services and customer support to you; to measure and improve our services to you; to prevent illegal activities; troubleshoot problems; provide you with promotional emails and verify information you give us with third parties. For example, we may share some of the personal information you give us with banks or credit card authorization, processing and verification services or with third parties for fraud screening purposes.

2.3) Though we make every effort to preserve your privacy, we may need to disclose your personal information to law enforcement agencies, government agencies or other third parties where we are compelled so to do by court order or similar legal procedure; where we are required to disclose your personal information to comply with law; where we are cooperating with an ongoing law enforcement investigation or where we have a good faith belief that our disclosure of your personal information is necessary to prevent physical harm or financial loss or to report suspected illegal activity.

2.4) In the event of a sale of So Chic UAE, any of its affiliates and subsidiaries or any related business assets, your personal information may be disclosed to any potential purchaser for the purposes of the continued provision of the website or otherwise in relation to any such sale.

We will only disclose your personal information to a third party with your express permission.

2.5) We do not sell or rent any of your personal information to third parties in the normal course of doing business and will only share your personal information with third parties in accordance with this privacy policy.

2.6) If, at any time, you decide that you do not wish to receive our newsletter, you can opt-out of receiving it by clicking on the unsubscribe link at the bottom of any of our newsletter emails, or by contacting us at

2.7) Additionally, we do use comments made by you about the website for marketing purposes and by making such comments, you expressly consent to our using such comments for marketing purposes.



3.1) You can access and review your personal information in the My Account section of the website. If your personal information changes in any way or is incorrectly presented on the website you should immediately update or correct your personal information (as applicable) by accessing the My Account section on the website or, alternatively, by contacting us at

3.2) Please note that we shall retain your personal information during and following the end of your use of the website as required to comply with law, for technical troubleshooting requirements, to prevent fraud, to assist in any legal investigations and to take any other actions otherwise permitted by law.



The website may contains links to other websites. Please be aware that we are not responsible for the privacy practices of such other websites. We encourage you when you leave the website to read the privacy statements of each and every website you visit if you intend to provide personal information to that website. Our privacy policy applies solely to your personal information that we collect on our website.



5.1) Like many websites, the website uses ‘cookie’ technology (small computer files placed on your computer’s hard drive). When you go to particular website pages on the website, the cookie identifies your browser with a unique, random number.

5.2) The cookies we use do not reveal any personal information about you. It cannot give us access to your computer or to information beyond what you provide us. Cookies help us analyze traffic patterns to our website and improve your experience of the website. You are always free to decline our cookies if your browser permits, although doing so may interfere with your use of the website. If you are using a shared computer and you have cookies turned on, be sure to log off when you finish.



We do not tolerate spam. To report website related spam or spoof emails, please forward the email to You may not use our communication tools to send spam. We automatically scan and may manually filter messages to check for spam, viruses, phishing attacks and other malicious activity or illegal or prohibited content.



We take every precaution to safeguard all your personal information from unauthorized access, use or disclosure. However, the Internet is not a secure medium and we cannot guarantee the privacy of your personal information.

If you are concerned that your personal account has been compromised, please contact us at immediately.


Alex & Emma

SoChic UAE

Emma: +971 52 661 8222
Alex: +971 52 668 4022

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