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FEMINA MIDDLE-EAST: Let’s Go Chic

Founded by French-born Emma Di Rito and Alex Bouvy, the idea for ‘So Chic’ was born two years ago from their shared love of stylish...

TIMEOUT MAGAZINE: Parlez-vous français?

"Devour racks of pre-loved items at So Chic's pop-up boutique Minimalist, effortless, sensible: these words come to mind when you think of a Parisian wardrobe....

AQUARIUS: My Dubai – Kim Crowley

It’s all about accessories... I wear a lot of fun costume jewellery to add personality to my outfits and I find it at Iconic and...

THE FRENCH AGENCY: Alex & Emma – So Chic

Pourriez-vous vous présenter en quelques mots ? Emma, française (parisienne), maman de 2 enfants et avocate de formation, elle est arrivée à Dubaï il y...

So Chic by Sophie

So Chic La française ! Définir « la française » est aussi aisé que d’apprendre l’alphabet à une star de télé réalité ! Contrairement aux koalas, elles ne sont...

TUESDAYSCHILD Loves…

SO CHIC This week I went to my first So Chic - a pre-loved clothes and accessories sale arranged regularly by two stylish French mums....

TIMEOUT DUBAI: 5 things to do in Dubai

Eat oysters at Wheeler’s Enjoy an evening of oyster and bubbly pairings at Wheeler’s of St James’s tonight. From Dhs79. Wed 5pm-midnight. Ongoing. DIFC (04...

SASSY MAMA: So Chic Pre-Loved Sale

What: A pre-loved designer fashion sale When: May 13, 2015 - May 14, 2015 Where: D.tales, 655 Jumeirah Beach Road, Dubai What: Looking for a...

DUBAI MADAME: So Chic Pop up Sales ces 4 et 5 Mars!!

Une sélection de vêtements, chaussures, sacs et accessoires designers « preloved » sans oublier, toute nouvelle introduction: une belle gamme de marques exclusives de vêtements...

GULFNEWS: Vintage in vogue

Founders of pre-loved clothing company So Chic, Alex Bouvy, 35, from Belgium and Emma Di Rito, 40, from France. Best friends Alex and Emma first...

LAMOUDILOVES: SO CHIC UAE @ NYLA

SO CHIC UAE is the creation of the French and Belgian duo, Alex & Emma. These fashion savvy ladies go round the private wardrobes of...

DUBAI OUR SANDBOX: A few things…

♥ A girlfriend introduced me to deliciouslyella.com and I love it! It's pretty, clear and informative. You will get inspired by her recipes focused on healthy...

Welcome to So Chic

So Chic brings the fashion trends from Paris to Dubai, with a carefully sourced selection of new and pre-loved designer clothes, shoes, handbags and accessories

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