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A&E WORLD MAGAZINE: Style seekers get set to refresh your wardrobe for summer
Already famous for an impeccable selection of sought-after fashion gems from luxury brands such as Chanel, Celine, Givenchy and Gucci, “So Chic” also have a...
AQUARIUS MAGAZINE: SHOP TALK WITH EMMA AND ALEX
" Alex, 36, from Belgium and Emma, 40, from France, are the glam brains behind the second-hand fashion concept So Chic. Here they share their...
FEMINA MIDDLE-EAST: Let’s Go Chic
Founded by French-born Emma Di Rito and Alex Bouvy, the idea for ‘So Chic’ was born two years ago from their shared love of stylish...
THE NATIONAL: Shop Parisian fashion at the So Chic pop-up next Tuesday
"Hafsa Lodi | March 9, 2016 UAE-based preloved designer pop-up shopping concept, So Chic, is holding its next pop-up on Tuesday, March 15. Every three months, founders Emma...
TIMEOUT MAGAZINE: Parlez-vous français?
"Devour racks of pre-loved items at So Chic's pop-up boutique Minimalist, effortless, sensible: these words come to mind when you think of a Parisian wardrobe....
LEPETITJOURNAL.COM DUBAI: Alexandra Bouvy – “Notre propre marque So Chic sera lancée le 7 décembre”
Alexandra Bouvy est la co-créatrice de So Chic, un concept original de vide-dressing présent à Dubaï et Abu Dhabi. Elle revient pour lepetitjournal.com/dubaï sur son parcours de...
DUBAI CONFIDENTIAL: Clean Out Your Closet – So Chic will sell your designer pre-loved items
Here is your chance to get rid of your designer clothes, shoes and handbags that have never been worn. So Chic is a boutique concept...
LEPETITJOURNAL.COM DUBAI: Emma Di Rito – “Nous n’avions pas prévu un tel succès en devenant les fondatrices de So Chic UAE”
Avocate de formation, Emma est co-fondatrice de SO CHIC UAE avec Alexandra BOUVY. Expatriée depuis 12 ans, mariée et maman de deux beaux enfants, Emma...
AQUARIUS: My Dubai – Kim Crowley
It’s all about accessories... I wear a lot of fun costume jewellery to add personality to my outfits and I find it at Iconic and...
THE FRENCH AGENCY: Alex & Emma – So Chic
Pourriez-vous vous présenter en quelques mots ? Emma, française (parisienne), maman de 2 enfants et avocate de formation, elle est arrivée à Dubaï il y...
So Chic by Sophie
So Chic La française ! Définir « la française » est aussi aisé que d’apprendre l’alphabet à une star de télé réalité ! Contrairement aux koalas, elles ne sont...
SASSY MAMA: Savvy Shopping in Dubai – How To Bag A Bargain Mamas
Who doesn’t love a bargain? For all you discount divas, there are loads of ways to shop smart in Dubai – from community facebook pages...
TUESDAYSCHILD Loves…
SO CHIC This week I went to my first So Chic - a pre-loved clothes and accessories sale arranged regularly by two stylish French mums....
TIMEOUT DUBAI: 5 things to do in Dubai
Eat oysters at Wheeler’s Enjoy an evening of oyster and bubbly pairings at Wheeler’s of St James’s tonight. From Dhs79. Wed 5pm-midnight. Ongoing. DIFC (04...
SASSY MAMA: So Chic Pre-Loved Sale
What: A pre-loved designer fashion sale When: May 13, 2015 - May 14, 2015 Where: D.tales, 655 Jumeirah Beach Road, Dubai What: Looking for a...
LITTLE SHEIKHA: Tips to look fab & Chic for less at the races
So it’s that time again, where the vast array of unusual yet exceptional choice of head wear float around, waiting to be judged and criticized....
EXPATECHODUBAI: Clean Out Your Closet, So Chic Will Sell your Designer Pre-Loved Items
Empty your wardrobe now! Get rid of your preloved designer clothes and accessories for women and men in Dubai Here is your chance to get...
DUBAI MADAME: So Chic fête ses un an, l’occasion d’un superbe évènement! Rencontre avec ses créatrices…
Il y a un an, nous vous annoncions l’arrivée de So Chic, le tout premier vide dressing à Dubai, dans cet article et depuis, notre...
DUBAI CONFIDENTIAL: Mark your calendars for the designer Pop-Up Sale in Dubai
So Chic is hosting a two-day sale in Dubai at D.tales on the 13th and 14th of May. If there is one fashion sale in...
SASSY MAMA: Your Awesome Week – So Chic Pre-Loved Fashion Sale, Marina Souq, Weaning Class, Jumeirah Restaurant Week
So Chic Pre-Loved Fashion Sale This fab pre-loved fashion market is back for another round and it’s the perfect place to grab designer pieces –...
DUBAI MADAME: L’agenda de Dubai pour Mai 2015
LA FRANCE À L’HONNEUR LA VENTE SO CHIC CRÉE L’ÉVÈNEMENT CE MOIS-CI pour fêter ses un an de succès comme il se doit… et nous...
DUBAI OUR SANDBOX: Un petit café with Emma
Today, we are having a little chat with Emmanuelle Di Rito, one half of the brain and heart behind So Chic, the Pop up shop...
WHEREVENT: So Chic 4th and 5th March at Nyla House!
Al wasl road, 675 Nyla House,Dubai Wednesday 4 March 2015, 08:00 till Thursday 5 March 2015, 19:00 Organized by : SO CHIC Instagram: www.instagram.com/sochicuae Nous...
SASSY MAMA: The Truth About French Mamas (By A French Mama)
When people think of French women, they think of fashion icons, expert lovers, ideal mothers and that’s before touching on her chic aura and perfect...
SASSY MAMA: Your Awesome Week – So Chic Fashion Designer Sale, Emirates Airline Festival of Literature and More
So Chic Fashion Designer Sale Designer labels at a discount – do we really need to say more mamas? Oh well fine, we will. So...
DUBAI MADAME: So Chic Pop up Sales ces 4 et 5 Mars!!
Une sélection de vêtements, chaussures, sacs et accessoires designers « preloved » sans oublier, toute nouvelle introduction: une belle gamme de marques exclusives de vêtements...
DUBAI CONFIDENTIAL: A designer fashion sale in Dubai for two days only
So Chic is hosting a pop-up sale in Dubai of pre-loved designer items on 4th and 5th March 2015 at Nyla House. Save the date...
GULFNEWS: Vintage in vogue
Founders of pre-loved clothing company So Chic, Alex Bouvy, 35, from Belgium and Emma Di Rito, 40, from France. Best friends Alex and Emma first...
LAMOUDILOVES: SO CHIC UAE @ NYLA
SO CHIC UAE is the creation of the French and Belgian duo, Alex & Emma. These fashion savvy ladies go round the private wardrobes of...
EMIRATES WOMAN: On The Radar – This Weekend You’ll Mostly Find Team EW…
It feels like the most wonderful time of the year in Dubai – the weather is lovely and there is so much to do! The...
DUBAI CONFIDENTIAL: Don’t miss the designer Pop-Up Fashion Party in Dubai
Mark your calendars for a two-day shopping extravaganza along with a fashion party that you must attend! So Chic, a boutique concept that sources pre-loved designer...
DUBAI MADAME: Vente So Chic chez Nyla House les 11 et 12 décembre 2014
Le Vide dressing de seconde main chic et classe revient pour le plus grand plaisir de ses fans ! Isabel Marant, Bas&h, Paul&Joe, Zadig et...
DUBAI MADAME: Agenda Dubai pour Décembre 2014
Vente privée exceptionnelle So Chic! La sélection So Chic se termine a la fin de cette semaine alors si vous voulez offrir une seconde vie...
DUBAI CONFIDENTIAL: Don’t miss the high-end designer Pop-Up Sale in Dubai
Vide dressing’ is a one-day event by SO CHIC on a selection of preloved designer clothes, shoes, bags and accessories at lower prices. The designers...
ALL EVENTS: So Chic Pop Up sale “Vide dressing”
SO CHIC Pop-Up Sale! You are invited to the second edition of So Chic "Vide dressing" on October 15th, 2014 at the Street Art Gallery...
DUBAI MADAME: RDV de la semaine: Vente Privée, SO CHIC Pop-Up Sale!
Nous sommes toutes invitées à la toute 1ère vente privée de la rentrée organisée à Steet Art Gallery par le "Vide dressing" So Chic (lire...
SAND IN THE CITY: Weekend fun with SO CHIC UAE
Meet Emma and Alex, founders of new fashion concept So Chic UAE. These two trendy ladies go around private wardrobes in Dubai and select preloved...
DUBAI OUR SANDBOX: A few things…
♥ A girlfriend introduced me to deliciouslyella.com and I love it! It's pretty, clear and informative. You will get inspired by her recipes focused on healthy...
DUBAI MADAME : So Chic, le vide-dressing s’installe à Dubai
Vous en avez assez d'arpenter les malls à la recherche de la petite pièce d’été sympa à un prix raisonnable ? Ou vous souhaitez tout...