SO CHIC UAE is the creation of the French and Belgian duo, Alex & Emma. These fashion savvy ladies go round the private wardrobes of Dubai fashionistas and select the most beautiful pre-loved as well as new items to include in their quarterly pop up sale events. Continue Reading

This isn’t a new concept by any means, however the difference with this one I found is the pieces have been carefully selected; all designer brands such as Paul & Joe, Isabelle Marant, Alexander Wang, Diane Von Furstenberg, Chanel, Miu Miu, Jimmy Choo, Balenciaga, Stella McCartney, Chloe, Celine, LV, Zadig & Voltaire as well as unique pieces by brands we don’t find in the plethora of malls we have in Dubai. On top of all that they are at a fraction of the retail price, win!

I went along to the sale which is at the gorgeous NYLA house, located within the beautiful surroundings of Jumeirah, and I have to say it was a breath of fresh air; the setting, the very french vibe, the healthy canapés, it was all…so chic! I also managed to find myself a brand new Celine Trapeze bag at about 30% off the retail price, so I was very happy to say the least.

The event is only on until the end of today (6pm) which is why I wanted to get this post up this morning, so for all you ladies in Dubai that like what you have heard so far, head down there and let me know what you found!

You can follow SO CHIC UAE right here for all the info on upcoming events.

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