Already famous for an impeccable selection of sought-after fashion gems from luxury brands such as Chanel, Celine, Givenchy and Gucci, “So Chic” also have a stunning range of exclusive brands from their native Paris. Nowhere else in the UAE can you find the likes of Gat Rimon, Petite Mendigote and Bel Air. Bringing their unique style of effortless Parisian dressing to these shores, “So Chic” not only has access to some of the best wardrobes in the Middle East, but also some of the most exquisite boutiques in Paris.
The excitement of browsing rails at this pop-up event is the anticipation of not knowing what you might find. A sold-out top from last year’s Isabel Marant collection or an amazing skirt from Maje you never managed to get your hands on, or a Chloe bag you’ve been dreaming about since the style went out of stock years ago; anything is possible at a “So Chic” pop-up event.
As well as fashion finds, ladies will be pampered with cosmetics from beauty power-house YSL and skincare wonder treatments from French brand Caudalie. Look out for French brands, The Kooples, Sandro and Zadig et Voltaire, as well as classic forever items such as the most-coveted Kelly bag from Hermes, iconic Valentino sandals and stylish Dior sunglasses; all for a fraction of the original price.
As the region’s contemporary arts hub, the venue of Warehouse 46 Alserkal Avenue fits seemingly with the effortlessly cool SO CHIC sense of style. As does Ikon House, bringing their minimalist interiors and top-class sound and video system to decorate the venue. Also, renowned for their organic, vegan, healthy juices and snacks, the Parisian style Wild and the Moon café will be serving delicious refreshments to the fashion crowd in need of an energy re-boost whilst they shop.